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Over 13,000 euro raised by Zeus for Crumlin Children's Hospital through ATC in 2017

Published date: 16/11/2017 10:40


On the 10th of November 2017, Zeus made a cheque presentation to Crumlin Children's Hospital for Purple Bale Wrap sold in the Republic of Ireland through ATC in 2017. Pictured presenting the cheque of over €13k to Crumlin Children’s hospital are left to right: John Murray (Arrabawn Co-op), John Heaphy (Associated Trading Co-ops), Sarah Joyce (CMRF Crumlin) and Gavin McCarthy (Zeus).

In 2016, silage fields across Ireland were dotted with purple bales which resulted in €14,000 being raised to support CMRF Crumlin’s work with some of Ireland’s sickest children.  Again In 2017, for every purple bale wrap roll sold during the campaign a sum will be donated to CMRF Crumlin. 


CMRF Crumlin, the fundraising body for Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre, is delighted to partner with Zeus Packaging and the ATC Group/Co-op Source for the second time in 2017 for their “Go Purple” for Crumlin campaign. 


CMRF Crumlin are asking farmers and contractors to support the campaign by choosing to buy purple bale wrap which are supplied by Zeus Packaging and distributed through ATC Group which has 17 member co-ops serving local communities across the length and breadth of the country. 


Ciara Smith, Head of Corporate Partners with CMRF said “CMRF Crumlin are delighted to be chosen once again as the Irish partner for this campaign which Zeus has rolled out internationally to support the needs of sick children.  Every year, over 145,000 children and their families visit Crumlin Children’s Hospital from across the length and breadth of Ireland and CMRF feel partnering with ATC Groups reflects the geographical spread of the hospital’s patient base”.


Gavin McCarthy, Product Manager Zeus Group said “We’re honoured and delighted to be able to help in any modest way we can and I know that ATC Co-op Source and their farmer members feel exactly the same.  I’d just ask people to support the Purple Promotion in any way they can – through social media and word-of-mouth – but especially by buying it in their local co-op stores and giving the purple bales it a nice prominent spot in the fields where people can see them and keep the promotion driving forward.” 


John Heaphy, General Manager, ATC Group said: “We are delighted to have had the purple products in our stores again for this season, we are very proud to support such a worthwhile cause again and look forward to making valuable contribution to CMRF Crumlin in 2017.”


You can still support the purple bale initiative by buying purple bale wrap from the following ATC Group/Co-op source member stores: 

  • Arrabawn Co-operative 

  • Ballyjamesduff Co-operative 

  • Bandon Co-operative 

  • Barryroe Co-operative 

  • Boherbue Co-operative 

  • Callan Co-operative Centenary 

  • Thurles Co-operative 

  • Drombane Co-operative 

  • Fealesbridge & Headleys 

  • BridgeInishowen Co-operative 

  • Lakeland Dairies Co-operative 

  • Lee Strand Co-operative 

  • Lisavaird Co-operative 

  • Mullinahone Co-operative 

  • Newtownsandes Co-operative 

  • North Cork Co-operative 

  • Tipperary Co-operative



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