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Purple Bale Initiative - Partner Spotlight - Andrew Kent, Woolamai

Published date: 23/10/2017 13:49

purple-bale-woolamai-farmer_850X369.jpg Teaming up to support kids in need, from left, Lee White from the Starlight Children’s Foundation, Zeus CEO Brian O’Sullivan and Woolamai farmer/contractor Andrew Kent.

Sweet silage for children’s charity


If you're travelling through the Bass Hills and notice some unusual purple silage bales, you should know that they are for a good cause, supporting children and their families who need it most.

Agricultural packaging company Zeus is donating $7.50 from every purple roll of silage wrap it sells to the Starlight children’s foundation which grants wishes to seriously ill or injured children. The purple is more expensive for farmers to purchase than the traditional green because it’s a limited edition run, and it costs more for Zeus to get the UV protection formula just right, but it’s such an important cause that Woolamai farmer and ag contractor Andrew Kent was quick to get involved. He saw it promoted last year and tried to put an order in, only to realise that he’d have to wait until this spring for it to become available in Australia. Andrew has used it for his own silage and the purple bales stand out brilliantly in the luminous green hills. 

Andrew welcomed Zeus CEO Brian O’Sullivan and Starlight’s Victorian partnerships manager Lee White to his farm on Friday. They were keen to thank him for his involvement.“The purple silage wrap is exclusive to us,” Brian said. “We’re the only manufacturer of purple bale wrap in the world, and through its sales, we can make donations to children’s charities.“Depending on the country, we choose a charity to work with, and in Australia, the charity is Starlight,” Brian said. Zeus will make a guaranteed $13,000 donation to Starlight, but that could increase substantially if purple wrap sales are strong. Ms White said $13,000 would grant the wishes of two seriously ill children. “We receive no government funding to run our programs so we depend on initiatives like these from businesses like Zeus and individuals like Andrew. ”Starlight, now in its 29th year, has just granted its 10,000th wish and hopes to grant 170 more before Christmas.

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